Video marketing 101 provides tips for DIY entrepreneurs to learn what works when it comes to marketing using videos. It is not as easy to create great videos as some might think. There are a lot of things to consider when you are doing video marketing. Keep reading for some useful tricks and tips that will help you promote your business using video marketing.
While we offer professional and affordable video marketing services for small businesses, we realize there are some of you who have some technical skills and would like to give video marketing a go on your own. Video marketing 101 will help you focus your energy on what is working right now with video.
Do not let video marketing intimidate you. A simple camera is all you need in order to make your own videos.
make sure you have optimized your videos for the search engines when you upload them. You must make sure to include any targeted keywords too. You should put in your contact information as well so potential clients can get in touch with you.
Using a screenshot of your web pages in your videos helps viewers to see how your site is designed and help to connect you with your website. Screenshots can also be useful in instructional videos. Just save the screenshot you want and utilize video editing programs to incorporate it into your video.
Video marketing is a great way to show people how to use a product you market.
Working as part of a team is a smart way to develop video content. However, you do not necessarily need to involve colleagues or family members within your videos. Developing your own unique style may just be the thing that makes your video go viral.
Use Youtube, this site provides you with free hosting for your videos and millions of examples of how to create videos yourself.
Add a “call to action” in every video you create. For instance, to get viewers to register for your mailing list, direct them to click through a link in your video description.
Putting a greeting at the beginning of your videos as well as the name of your company also works well.
Make videos to answer the most common questions about your products or services. It also helps to have an FAQ page on your site, but videos are even more dynamic. This gives your users an option on how they wish to receive their information.
Statistics on how your videos are performing are important. Once you’ve collected data from statistics and comments on your videos, create more videos of the ones that perform the best.
When you put up a marketing video, be ready to moderate comments and reviews. If you are short on time, you might consider disabling them.
Always let people know where they can get your products. Make instructions simple and clear. The best way to end your video is with a firm and strong call to action like, “Click the link below to learn more.”
You need to be yourself when you make a video. People want to see the real you. The more your viewer gets to know you, the more likely they are to develop a relationship with your brand and not with your competitors! Your face will form a positive association between you and your services and help to build trust.
Everyone loves a good story. Do you have some stories to tell about your business or the products you offer? Share footage from events you’ve been involved with. Highlighting your contributions to community events works great for local businesses.
Don’t quit with video marketing because you’re not getting the desired results right away. One way to gain some traction is to ask your audience what they like and don’t like about your videos. Your videos are sure to get better after you learn more about editing and producing them.
You may have wanted to create a video but wasn’t sure because being on the screen makes nervous. Using voice-overs are great to use if you are shy and don’t want to put your face onscreen immediately. You could just show your products and then talk over it. Just record what you’re saying and then put it together with your video footage.
As was stated in the beginning of this article, a good way to improve a business is through the tips you found in this video marketing 101 post; however, this is easier said than done. If you find yourself overwhelmed just contact us and we will be glad to help.